Plan a product video with a clear visual brief

A product video starts with a visible subject and one action the viewer can follow. Open the product video tool, provide the required product reference and describe the shot. This workflow generates a new clip; it does not edit existing footage.

Describe one shot

Write the product, setting, camera movement and action. For example: “The bottle stands on a matte stone surface. Soft side light. The camera slowly moves closer while a few drops of condensation slide down the glass. Keep the label facing the camera.”

Short, controlled movement is easier to review than a request with several locations and rapid scene changes. Avoid asking for unsupported effects as though they were dedicated controls.

Keep the reference clear

Use a product image with visible shape, material and label. Tell the model which details must remain. A model can still change those details, particularly during hand interactions or camera movement. Review the full clip, not only its first frame.

UGC-style examples can help you explore natural settings. A synthetic scene is not a real customer testimonial. Use approved product information rather than invented claims.

Choose settings before generating

The model selector controls available duration and resolution options. Choose an aspect ratio suited to your intended layout, then review the displayed credit estimate. Each new variation is another generation.

The URL to video page accepts a product URL as prompt context. It does not fetch images, prices or product features automatically. Supply a useful description and any references yourself.

Finish the clip in the right tool

There are no voice cloning, lip-sync, narration, caption or timeline controls in these pages. Download the result and use a separate video editor for those steps. Canvas supports image and text composition with PNG export, not video editing.

Common questions

Can I start with text only?

The video workspace supports a prompt-based workflow. Specialist product tools can require an image. The page shows the required input before asking you to sign in.

Can I enhance an existing video?

Video enhancement is unavailable in this build. Generating a new clip is a different operation from upscaling existing footage.

Where do I find completed or failed tasks?

Use Creation history to inspect your account’s tasks and status. Check the result before preparing a final campaign asset.

Prepare your next brief

Choose one product, one action and one camera movement. Keep the original reference nearby so you can compare labels, shape and motion after generation.